You probably know the “Blind Tasting Sleeve” the tasting sleeve printed with a question mark. Now the brand proposes a new model : La BTS La main du vigneron (the wine grower’s hand). Colourful, trendy, easy to use and wash, this sleeve adapts to all 75 cl bottle.
It is also marked with symbolism. With the Label hidden, the taster can only rely on his senses to taste, make an opinion, assess, recognize the region, the grape variety …and at last guess is the the signature of the wine grower.
The graphics place man’s hand at the centre of the attention, its is the handprint with its lifeline and identity. “La Main du Vigneron” restores a link sharing an conviviality between the wine grower and the taster.