I like the Bag-in-Box! Ecological, Chic, Carbon Efficient and Cheap.

This seductive form of packaging is gaining more and more fans. A recent American study showed that this box is the most ecological solution for wine.

It has a 55% smaller carbon footprint than glass bottles and adds 85% less waste to landfills. These results only reinforce the many arguments in favor of bag-in-box.

I do not think you can say that a package, whatever it is made of, is 100% ecological.

However, some packages like the Tetra Pak cartons contain wood predominantly from sustainable managed forests. They are 100% recyclable as 100% of its components can be recycled.

The advantage of this material is that it is renewable. This is an undeniable ecological advantage over exhaustible commodities such as oil or bauxite.

Perfect for the Uninhibited Consumer

Designed to transport, preserve and enhance wine,the Bag-in-box attracted a new audience of consumers who are early adaptors and seek convenience. Unbreakable, easy to store it, and able to be taken everywhere, these are the containers of choice for weekend trips, camping, picnics, boating and even mountain hikes.

For 10 years the BIB has been establishing itself as the ‘hot’ product, zipping past the “Cubi.”

The manufacturers’ efforts to get people to take these little cardboard boxes seriously have done a brilliant marketing job.

Jean Guyon, the owner of Chateau Rollan de By in the Medoc, was a daring pioneer who first put his Bordeaux Cru Bourgeois, then his micro-appellation High Condissas, followed by a Chateau Rollan de By, then Clare, and then Fleur de By in BIB.

He released a total of seven “Bacchus Box,” which has colorful and cheerful packaging created by the German designer Escada. This gives them a chic and trendy look that makes them perfectly acceptable to bring to a friend’s house.

Large growers were quick to follow his path. Pascal Bouchard in Burgundy, a number of Bordeaux growers like Patache d’Aux and even Jean-Michel Cazes each taxed their imaginations to produce innovative packaging for a new generation of wine consumers.

The cylindrical bag-in-box first saw the light of day at the Domaine de l’Hortus at Pic Saint Loup. Its elegant, modern look with a tiny, even feminine handle, won it an Oscar for Packaging.

Gerard Bru’s famous Languedoc Château Puech-Haut invented the Bag’n Barrel ®. The concept was quite original: the cardboard box is replaced by a small metal drum decorated by works from some 140 different artists who had painted real 228 liter barrels that are in Bru’s private collection. These small drums are limited edition issues, each containing a bag of five liters of wine. Bru also expanded on this idea by launching a “duo” version containing 2 liters of rosé and 2 liters of white, with each side of the barrel having two taps.

Practical and Economical

The  BIB is ideal for those who want to drink wine at home, at their own pace and according to their particular desires, as the quality remains the same and will not deteriorate for 6 weeks. You can forget the anxiety about wasting an entire bottle to have one more glass, and corked wine is a bad memory of the past.

Rosé and white wines can be placed in the refrigerator to keep them cool. The aromas and freshness of the wine are preserved100%.

The Hermetic Pouch Guarantees Long Conservation

The actual bag is a soft and hermetic pouch that can hold 3, 5 or 10 liters. It is fitted with a tap.

It is specially designed to prolong the shelf life of wine. The pouch is an excellent protection microbiological deterioration and oxygen and light, among wine’s worst enemies. The BIB must stay on its side after the first use.

The Tap

As when racking wine, the tap prevents air from entering the bag as it contracts to exactly the amount of wine remaining. Especially easy to use, the tap has two little wings you pull to release the wine. Until it is removed, a collar blocks a safety valve in the closed position. Be careful not to handle when it is upright.

The Same Quality from First to Last Drink

Bag-in-Box preserves all the qualities of wine since the bags are vacuum filled in a production area with a controlled atmosphere. They are equipped with a distribution system that does not need air. As mentioned, the bag retracts when they are emptied so there is no oxidation.

A standard BIB holds 3 liters, or 4 standard wine bottles of 75 cl each. It weighs about 7 pounds (3.2 KG).

My advice

It is sometimes difficult to find good wines marketed in BIBs. Renowned winemakers are still a bit reluctant to adopt it, and others sell limited quantities directly from their vineyards or on their websites. The BIBs you find in supermarkets still tend to disappoint as the wines are often diluted and unbalanced.

I recommend that you choose only known appellations or and be prepared to pay a bit more than the usual BIB fare. It will be worth it – you are still usually saving a lot over bottled wine.

www.gallo.com ;  www.rollandeby.com ;

Isabelle Forêt


  1. Boulanger October 7, 2012 5:21 am 


    We created a new designed BIB wine dispenser: LaBoul. Please check informations on our website: http://www.laboul.com
    Would it be possible you’re writing on that new concept in your website?
    Feel free to contact me for more details,

  2. Chris De Baets May 29, 2013 2:10 am 

    dear Mrs Foret

    I invite you to discover the wineworld from chateaubib.com

    Chris De Baets
    Château Bag in Box

  3. Janine October 10, 2013 4:32 pm 

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  4. Louella February 15, 2015 4:28 pm 

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  5. Renae Alexandria March 24, 2015 9:40 am 

    I completely agree! I don’t know why so many people end up criticizing the boxed wines, ultimately they can produce a better wine. Consumers just need to start picking out better quality boxed wines than “Franzia”!!!!!

  6. https://showyou.com June 2, 2015 6:55 am 

    Alternatively, you can simply attach decorative
    wrought iron pieces on top of the rack so it becomes more of an ornament
    as much as it is a coat rack. Metal can be formed into a number of unique shapes, which
    is not possible with wood. One other suggestion that I could give to you
    is to try to brand your business whenever possible.

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